How to Market Your Business Through the Corona Virus Crisis
These are unprecedented times and many businesses are facing the most difficult challenge that they have ever encountered since their inception. Don’t let it be the end of your business and take action. There is much that you can do to combat these difficult times and remain on top.
In this article we’re going to go through a few different marketing ideas that can keep you ahead of the curve. So, rather than pack in your marketing altogether in an attempt to save money, consider the following:
Continue with Your SEO (Even if You Must Downscale)
Many businesses are tucking tail and battening down the hatches. It’s an understandable response in a crisis, but is it the right thing to do? By stopping your SEO, you could be undoing months or years of hard work, as some of your competitors continue to work on theirs.
Don’t be afraid to approach your SEO provider to negotiate a new contract. Rather than pull out altogether, you might be able to downscale or pivot your approach. Remember, they are trying to keep their business afloat as well, so it’s a good time for both parties to find common ground and figure out a solution that suits everyone involved.
Paid Ads (Google / Facebook Ads) Are Mega Cheap
Due to the fact that many businesses of stopped their ad spending, they’re cheaper than ever before. As such, now is the time to take advantage of it. Set up a Google or Facebook Ads campaign and get your products or services in front of your audience immediately. There are millions of people stuck indoors with nothing to do but scroll through their phones, so invest in paid ads, and reach out to them. Across the board, there has been a 20% increase in paid advertising conversions, so make sure that you get yours!
Dominate on Social Media
Again, your audience is stuck at home on their devices looking for distraction, so be sure to give it to them. Now more than ever, it is important to raise your social media game and engage with your target audience as regularly as possible.
Provide Educational / Training Resources
This is a great opportunity for you to establish your business as the leader in your industry. Demonstrate to the world that you are the expert in your field by putting together educational & training resources. You could go one further and give this away for free as a handy value stack to attract more potential customers through to your website!
Consider Payment Plans
It’s not that people are no longer spending money, it’s just that they are more conscious of what they are spending it on. You could consider implementing payment plans for your more expensive products or services in order to secure more long-term business. Certainly, you won’t get all of the money in one go, but a payment over the course of a year, is better than no payment at all.
Look to Other Markets & Demographics
The COVID-19 crisis is affecting other countries differently. Vietnam as an example, have handled the crisis exceptionally well, with zero deaths. Now could be a time to look at marketing your business in other countries to see if you will have more success abroad. Of course, this is very industry dependent, but it is still something that you should consider carefully.
Unfortunately, things will likely get worse before they begin to improve. There is an economic backlash on its way, and it is important that we are all prepare for it. Be ready to adapt your business and explore every avenue of revenue generation. You still have to speculate to accumulate so stay relevant and keep your brand in front of your audience with clever advertising.
Do not fall prey to this negative train of thought that is causing many businesses to fold. Hope is your best ally in the face of adversity. Stay strong, remain safe, and keep your business alive!