Awesome Local SEO Tips for the Incoming Holidays
OK so perhaps you might think talking about Christmas in October is a little too early, but when it comes to SEO, there is nothing more important than being prepared. If you follow the tips that we are going to share with you today, you should have plenty of time to get your local SEO in order in time for Christmas, so that you can out-perform your competitors during the holidays.
The COVID-19 crisis as seen many people cutting back on their spending, but one thing that they are still very much going to be interested in spending money on is each other, at Christmas. It has been a tough year for everyone, so there is no doubt that people will be wanting to celebrate accordingly. Make sure that your local SEO is on point, and that you are attracting as much business as you possibly can.
1 – Now is the time to start your research
There are many affordable survey tools out there that you can use to gauge your customers and understand how their needs have changed over the years. Consider mining for the following information:
- What type of products are locals having trouble with procuring?
- What products and services are locals most likely to want over the Christmas period?
- What methods of shopping or delivery is going to be most convenient?
- What type of safety measures must be in place in order to ensure that they will do business with you?
- What hours of operation will serve the locals best?
- What type of payment methods are currently the most popular?
By seeking out this information, you will be able to best understand the needs of your customers and subsequently pivot your business in order to accommodate them well in advance for the Christmas period.
2 – Put your heart into your local community
If you are a local business and you rely heavily on local custom in order to get by, then now is a good time to start investing in your local community. Find out what causes resonate with your audience and wear your heart on your sleeve. Start reaching out and working with the community, or wat the very least showing your support for various causes, and you will notice a significant amount of interest, particularly with returning customers.
In such difficult times, people are now looking for brands that they can truly relate to, and who emulate their ideals.
3 – Be open and communicative
Some businesses are incredibly difficult to get hold of. Yes, being readily available does indeed mean more work for you, but it will invariably mean more business as well. An open line of communication is the key to running a profitable local business that people can rely on. Consider the following:
- You must have a website
- You must have a local business listing (especially Google My Business)
- Social channels
- Contact forms
- Texts and messaging platforms
- Storefront signage
- Potential local news outlets and other media
4 – Consider local ecommerce for the holidays
You may not have a delivery service in place, but it might be worth exploring over the coming months. Having basic ecommerce capabilities can make the world of difference at a time when many people are anxious about leaving their homes or going out into public spaces unless they really need to. Here are some options to explore:
- Buy online and pick up in store
- Buy online and pick up at the roadside
- Buy online for postal delivery
- Buy online for direct home delivery
If you do not have the infrastructure in place to handle large amount of deliveries, there are many third-party delivery services that you can explore at reasonable rates.
5 – Reimagine window shopping with QR Codes
Especially in times where you have to perhaps close your store early, or operate shorter hours due to various lockdown measures or any other restrictions that you might be faced with, you can increase your online sales with adding QR codes to your shopfront window.
Even if it’s after hours, if a potential customer see’s something they like when they walk past, a well-placed QR code can bring up all of the information they need on their phone; add the option to buy online and you are on to a winner.
6 – Consider combining your products to make giftsets
Depending on what type of products you sell, you may be able to pair various items together to make special offer gift sets as we approach the holiday season. This is a great opportunity to get creative and potentially even shift some items that you have been having difficulty with selling.
7 – Be thorough with your review handling
No matter where a customer leaves feedback, you must always acknowledge and respond to their feedback, whether good or bad. Remain positive and professional, even if their comments are negative or untrue. This is the key to demonstrating to your local community that you are attentive and always paying attention.
Want to Know More?
If you’d like to explore local SEO further and require more information, please do not hesitate to contact us. We have plenty of ideas that we can share with you to help get your business up and running in time for the Christmas period, and ensure that you attract as much business as possible.