8 Common SEO Mistakes Business Owners Make and How to Avoid Them
As an online entrepreneur, you have read several stories of how you can use SEO to boost your organic traffic and website ranking. You decide to prioritize SEO. You integrated keywords and optimized your content expecting to see a flurry of traffic and sales conversion. Six weeks, eight weeks, over twelve weeks, and yet things are still not moving the way you anticipated.
Does this sound like you?
If it does, then you are not alone! From the big business to start-ups, almost every business owner has had their rounds with SEO issues. Many have invested massively into SEO without anything to show for it. Why? Just because they committed some seemingly minor SEO errors. The good news is that you can fix those issues and rank higher by avoiding those SEO mistakes.
Let’s quickly walk you through eight Common SEO mistakes business owners make and how you can avoid them.
1.Delaying your SEO implementation
When it comes to SEO, you need to address it from the beginning. You should have a sustainable SEO plan and strategy for your business. Don’t leave your website running and make SEO an afterthought. If you don’t already have an SEO strategy, you should build one now and ensure you adopt the best SEO practices.
- Understand your business type, know your competitors and your target audience
- Learn how SEO works and Create a roadmap with SEO goals and tasks you want for your website
- Leverage the use of technologies, tools, and experts to help with your SEO strategy
- Keep up with SEO trends and techniques to outrank your competitors
2.Using Incorrect Keywords
The right keyword is vital for your website ranking. One of the best keyword tips we know is going for something specific rather than jumping into generic keywords. For instance, Dumpster rental is a generic keyword, and using it means you are competing with all Dumpster rental companies. However, a specific keyword like Dumpster rental in Bangkok will help you rank higher and reach your target customers.
There are tools like Ubersuggest that get you variations of generic keywords based on searches.
3.Overlooking Meta Descriptions and Page Titles
Many websites often overlook the importance of page titles. That’s why you see home or the website name as the title of all pages on a website. This is bad for SEO and user-friendliness.
Give your pages unique titles. Also, use the Meta Descriptions to describe and pitch your page to your audience in few words.
4.Creating The Wrong Type of Content
A mistake some websites make is putting out low-quality content. Poor content isn’t only bad for SEO but your brand reputation. You need decent content to engage your audience and encourage them to take action or keep coming back.
- Avoid producing content or using keywords unrelated to your brand just because you want to rank for a popular keyword.
- Don’t overstuff keywords into your content. Make it minimal and unforced.
- Don’t publish duplicate, unoriginal, or plagiarized content.
5.Not Including a Call to Action
Another common SEO mistake is forgetting the CTA. Call To Action is a tool to keep your audience on the website and encourage them to take action. It could be a subscribe button, a Buy Now link, or a feedback box, anything that prompts a response or action from your audience.
6.Treating SEO as a One Time Task
Many websites forget that SEO isn’t a one-time thing. Because you high rank now doesn’t mean you should neglect your SEO plans. SEO requires consistency to stay at the top.
7.Disregarding Great Designs and Website Friendliness
Your website won’t rank the way you want if you disregard a comfortable user experience. Mobile-friendliness is a ranking factor of Google. Also, People love and prefer high-quality and user-friendly websites. Who wouldn’t? User-friendly websites have their pages optimized for mobile users, have great designs, fast load time, and offer a safe and smooth experience for the audience. So, invest in a user-friendly site.
Check out this Google-Mobile friendly test to see how mobile-friendly your website is.
8.Taking SEO as DIY Project
There are SEO professionals with expertise in Google algorithm, on-page, and off-page SEO, link building, and other SEO aspects. They know all the challenging procedures/strategies and stay on top of new trends. If you need help or have little SEO knowledge, it’s best to hire a professional who can help you out.
Need more detailed tips and information about SEO and digital marketing?
Don’t hesitate to contact us. We have unique SEO ideas and offer consultation to ensure your website thrives and attracts decent traffic.