When it comes to SEO, there are two main options: hiring a digital agency or doing it yourself. There are pros and cons to both approaches. Those who choose to do their own SEO often enjoy greater control over the process and the ability to implement changes quickly. However, they may also lack the knowledge and expertise needed to achieve truly successful results. Those who hire a digital agency can benefit from the wealth of experience and knowledge that the agency brings to the table. However, they may find that the agency is slower to implement changes and that they have less control over the process. Ultimately, the best approach depends on the needs of the individual business.
Here we will explore the pro’s & cons of each approach
Costs
Hiring an agency to handle your SEO can be a costly investment, and it’s one that not all businesses are prepared to make. However, there are also a number of expenses associated with doing SEO yourself, such as the cost of tools and resources, the time it takes to stay up-to-date on the latest changes and trends, and the opportunity cost of taking valuable time away from other tasks. In some cases, the savings from doing SEO yourself can be significant. However, businesses should carefully weigh the potential costs and benefits before making a decision.
Time
Time is a precious commodity, and for business owners, it is often in short supply. SEO is an important part of any digital marketing strategy, but it can be time-consuming to do it yourself. From keyword research to link building to content creation, SEO requires a lot of attention and focus. For busy business owners, this can take away from other important tasks. Hiring an agency can free up your time so that you can focus on running your business. Agencies also have the resources and expertise to get the job done quickly and effectively. In the end, hiring an agency may be a more efficient use of your time than doing SEO yourself.
Control
One of the main advantages of doing SEO in-house is that you have direct control over the process. If you hire an agency, they will make the decisions about what changes need to be made to your website and how those changes will affect the overall user experience. While agencies are usually very good at making these decisions, there may be times when you want to experiment with a different approach or make a change that you feel will be beneficial to your business. With in-house SEO, you have the freedom to make these kinds of decisions without having to go through an approval process. Additionally, because you are making the changes yourself, you can implement them much faster than if you were waiting for an agency to do it for you.
Results
The odds are generally in the agency’s favour when it comes to actually achieving good results from SEO efforts. It’s their full-time job, they have more staff and experience, they’re up-to-date on the latest algorithm changes, etc. However, that doesn’t mean you can’t get comparable results doing SEO yourself. You might not have the same experience or resources, but you can make up for that by being smart and creative. If you’re willing to put in the time and effort, you can learn a lot about SEO and how to do it effectively. There are plenty of free resources available online, and with a little trial and error, you can figure out what works best for your website. While you might not get the same results as an agency right away, with some dedication, you can definitely get close.
Conclusion:
If you’re considering doing your own SEO as opposed to hiring an agency, there are a few things you should take into account. Most of which we have covered in this article. SEO is an ongoing process – it’s not a one-time thing. This means that you’ll need to be prepared to commit time on an ongoing basis to making changes to your website and keeping up with the latest trends. Secondly, SEO can have a big impact on the UI and UX of your website. If you’re not confident in making changes yourself, you could end up doing more harm than good. Lastly, bear in mind that SEO can be a complex and technical process. If you’re not confident in your ability to understand and apply the latest techniques, then you might be better off leaving it to the professionals.