Rank Brain’s machine learning algorithm helps Google to understand search queries by matching your content to suit the intent of the user.
So, what does this mean? What should you change? And why should you use AI to help create SEO content?
Let’s take an example. Unilever has taken advantage of AI tools by using them to personalise their ad campaign even further. With the help of real-time AI plugged into their CRM platform, they discovered that there is a link between ice cream and breakfast. So as a result, the business introduced cereal flavored ice-creams for Ben&Jerry, and instantly, sales were shooting up.
Using AI to power SEO is one of the most exciting trends in digital marketing today. For example, Salesforce uses their marketing cloud platform to get massive customer data and insights to create a targeted campaign. Companies use AI to make decisions such as: which target keywords to use, what type of content to produce, how often to publish new content, etc..
How Does AI Help?
Google algorithms are able to analyze data and provide insights that would otherwise require human intervention and you can gain more sales and conversions by knowing exactly what your consumers want. Nonetheless, there are some privacy and data breaching concerns to be aware of if you are collecting data from consumers this way. You want to make sure not to exploit the AI but allow it to help you instead.
There are many ways AI can help when it comes to Search Engine Optimization(SEO) and content writing. For starters, everything is automated. You can use automated keyword research which helps to list all the important keywords you should use in your content.
Some example of AI content writing tools that are gaining popularity are:
- Copy AI
Powerful AI writing tools:
- Jasper ai
- Surfer SEO
- Inlinks-This is good for Semantic Content Analysis and Topic Clusters
Use Frase for SEO Copywriting
Frase has all the key features to seamlessly create and optimize your content with their real-time competitor research tool where you see what your competitors are doing. You can extract the SERPs (Search Engine Results Page) data to help you optimize your content and outrank the competition. Plus, you can target your content and the specific location you want to rank in by simply changing the country under the advanced settings. This is just the main gist of it, so if you are curious to learn more, start signing up on Frase and try it for yourself today.
How can Artificial Intelligence (AI) extract data for better insights?
AI can extract search data for better insights that you can use for your marketing strategies. With Natural Language Processing (NLP) and Natural Language Generation (NLG), AI can extract information from any text based on its neural network.
What are the benefits of using AI-powered tools for SEO Content Writing?
If you are optimizing keywords by extracting the relevant SERPs data to help you compose content, then you are already on your way to targeting it to the user intent. You are essentially speeding up your time by allowing AI to do the research for you, provide you with important keywords, and then you can simply just focus on the writing process.
Furthermore, AI has an in-built technology to help you track your page analytics and see how well it ranks. After all, this is important to know what works or what does not work to continually optimize your content for improved SEO and Search Engine Ranking.
Some examples of what AI can do for you in terms of optimizing your headings and sub-headings are that it can automatically provide you with such tools like the “Meta Title Spicer” and more.
Want to generate an outline under 10 seconds for your title? Try the outline tool in Frase.
Jasper AI is also incredibly useful when it comes to generating long-form descriptive paragraphs. Just input what you want your paragraph to be about, the important keywords and let it do the work for you!
You can repurpose your content to be anything you want with the help of AI-Tools. If you look on the left side of the templates shown in the picture above, Jasper AI can generate product descriptions, creative pieces, PAS framework, AIDA framework, one-shot blog posts and so many more.
However, in order to instruct it on your own commands, you need to give it enough background context. An AI tool can be trained depending on what you tell it to do.
For example, you can ask it to, “write me an outline on how the metaverse will transform the future of digital businesses”. Keep in mind, though, that AI follows simple instructions, so don’t try to overcomplicate it, and be concise to give you the exact output you need.
How SEO Companies use AI
All these AI writing tools can improve your content on landing pages and websites to gain more traffic and conversions. As a result, you will increase the time spent by consumers on your website and spark their interest even further in buying your product.
However, remember that you do not want to get too used to just the AI tools, as you still have to keep in mind the reader and ensure that your words flow well with creativity. Human writers are needed to keep the creative process flowing. AI-Generated Content can guide you, but a human touch is needed to scale up the readability for the users. So, the balance between the two is needed to not just make Google happy but also keep your readers engaged.
Do not just focus on “keyword stuffing” but on producing high-quality content with the RIGHT keywords to match the user’s intent in order to get ranked on the first page of Google.
AI-Powered Content Creation can be a powerful game changer for SEO companies to increase their revenue. By using AI in your content marketing, you can focus on other strategic tasks that your business needs to prioritize by reducing the time it takes to create content in the first place. You can maximise ROI much faster and climb up the competitive ladder efficiently.