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What are Core Web Vitals and why do you need to pay close attention to them?

There are many criteria that go into the user experience of your webpage, and your Core Web Vitals are a hugely important part of this. It is essential that you optimise your performance in these areas to offer a better total product and to raise your ranking overall in the results pages. Here we will […]
Content Marketing

How to Use Content To Stand Out From The Crowd

Content does much to help the reputation of a brand and its recognition as an authority within its niche. It provides answers to questions online users put forward and expands their knowledge. This ability to add value to online users is what search engines are looking for when evaluating content quality and determining ranking on […]
SEO Advice

Some Of The Worst Advice You Can Hear On SEO

Having an SEO strategy is necessary for today’s business landscape. It provides the best means of boosting brand visibility, expanding markets, and growing sales. Many businesses that are new to SEO will naturally seek help on how to develop an effective plan from older businesses and marketers. However, with time you will learn that not […]
Technical SEO

How To Use Schema Markup To Stand Out From The Competition

Have you seen posts that stand out on the search results because they have extra features like reading time, ratings, or prices? That’s Schema Markup! It is one of the latest ways to improve the SEO of your website. Schema Markup works by getting your site to stand out by making the search snippet enticing […]
SEO Advice

How to think like an SEO

SEO is the acronym for Search Engine Optimization, which is a set of techniques that are utilized to help your website rank higher on search engines. SEO can be used to increase traffic and sales The best way to think about SEO is as if you were building a library for information. When someone searches […]
Marketing Strategy

5 ways to diversify your marketing strategy

Marketing is so broad, especially the way it is executed, planned and delivered. There are many ways to diversify your marketing strategy to stand out from the rest. However, creativity is more important in this case because most marketing plans are for long-term projects. To get the most from marketing, ensure your marketing plan is […]
Marketing Strategy

The Importance of SEO In A Crisis – Hope Without Action Is Wishful Thinking

If you’ve put your digital marketing on hold, or you’ve been thinking about it, then you’re certainly not alone. This global crisis has caught many people off guard, and it has everyone anxious, scared, and confused. What comes next? How are we supposed to stay afloat at a time like this when many of us […]
SEO Advice

How to Better Understand SEO Using the Senses

We’ve all picked up a new prospect and really struggled to get the fundamentals of SEO through to them. They know that it is something that their business needs, as they’ve been bombarded with emails and phone calls for years, but they just can’t wrap their head around the technical aspect of it all. But […]
Marketing StrategySEO Advice

8 Common SEO Mistakes Business Owners Make and How to Avoid Them

As an online entrepreneur, you have read several stories of how you can use SEO to boost your organic traffic and website ranking. You decide to prioritize SEO. You integrated keywords and optimized your content expecting to see a flurry of traffic and sales conversion. Six weeks, eight weeks, over twelve weeks, and yet things […]

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