Rank Brain’s machine learning algorithm helps Google to understand search queries by matching your content to suit the intent of the user. So, what does this mean? What should you change? And why should you use AI to help create SEO content? Let’s take an example. Unilever has taken advantage of AI tools by using […]

Google’s search engine is the most popular with an estimate of 5.4 billion searches per day. Its mission is to provide users with the best possible experience when searching for products and services online. To accomplish this goal, Google constantly updates its Search algorithm to ensure that the search results displayed are the most relevant […]

When it comes to SEO, there are two main options: hiring a digital agency or doing it yourself. There are pros and cons to both approaches. Those who choose to do their own SEO often enjoy greater control over the process and the ability to implement changes quickly. However, they may also lack the knowledge […]

There are many criteria that go into the user experience of your webpage, and your Core Web Vitals are a hugely important part of this. It is essential that you optimise your performance in these areas to offer a better total product and to raise your ranking overall in the results pages. Here we will […]

Content does much to help the reputation of a brand and its recognition as an authority within its niche. It provides answers to questions online users put forward and expands their knowledge. This ability to add value to online users is what search engines are looking for when evaluating content quality and determining ranking on […]

Having an SEO strategy is necessary for today’s business landscape. It provides the best means of boosting brand visibility, expanding markets, and growing sales. Many businesses that are new to SEO will naturally seek help on how to develop an effective plan from older businesses and marketers. However, with time you will learn that not […]

Have you seen posts that stand out on the search results because they have extra features like reading time, ratings, or prices? That’s Schema Markup! It is one of the latest ways to improve the SEO of your website. Schema Markup works by getting your site to stand out by making the search snippet enticing […]

SEO is the acronym for Search Engine Optimization, which is a set of techniques that are utilized to help your website rank higher on search engines. SEO can be used to increase traffic and sales The best way to think about SEO is as if you were building a library for information. When someone searches […]

Marketing is so broad, especially the way it is executed, planned and delivered. There are many ways to diversify your marketing strategy to stand out from the rest. However, creativity is more important in this case because most marketing plans are for long-term projects. To get the most from marketing, ensure your marketing plan is […]

If you’ve put your digital marketing on hold, or you’ve been thinking about it, then you’re certainly not alone. This global crisis has caught many people off guard, and it has everyone anxious, scared, and confused. What comes next? How are we supposed to stay afloat at a time like this when many of us […]